AT A GLANCE
| Level | Movement Therapy Diploma (Level 4/5) |
| Total guided learning hours | 40 hours |
| Typical pacing | 8 weeks at ~5 hours per week (self-paced; also runs across a longer period) |
| Delivery | Fully online via the MTE Thinkific Portal — recorded lessons, quizzes and assignment |
| Assessment | Business & marketing portfolio + reflective log |
| Submission portal | MTE Thinkific Portal — Phase 3, Module 17 |
| Lecturer / contact | Mike Grice — mike.grice@MTE.Education |
| Pre-requisite | Enrolment on the Movement Therapy Diploma |
About this module
Clinical skill needs a viable practice around it. Module 17 covers the business and marketing skills to build, run and grow an autonomous therapy practice — from defining your offer and your ideal client to communication, pricing and client retention.
Across 40 guided learning hours you will develop the assets and plan to attract, convert and retain clients, and to build a sustainable, ethical practice.
What you'll learn
Across the 40 guided learning hours this module covers:
- Defining your service, your ideal client and your positioning
- Brand, online presence and content that builds trust
- Client acquisition, conversion and retention
- Pricing, packages and the economics of a therapy practice
- Ethical, professional marketing within your scope and professional-body standards
- Measuring what works and growing sustainably
Aims & objectives
On successful completion of this module learners will be able to:
- Define a clear service offer and target client for a therapy practice.
- Build the core brand and marketing assets to attract and convert clients.
- Apply client-retention and communication strategies within professional standards.
- Plan pricing and packages appropriate to the practice.
- Evaluate marketing activity and plan sustainable growth.
National Occupational Standards (NOS) coverage
This module is mapped to the UK National Occupational Standards and professional frameworks applicable to Level 4 and Level 5 Sports Therapy practice (Skills for Health CNH suite; CIMSPA Sports Therapist Professional Standard; Society of Sports Therapists framework; and, for exercise modules, the SkillsActive/CIMSPA SKAPC and SKAEG suites). The full mapping is published in the Assignment Remit.
Level 4 coverage
- CNH2 — Develop and agree plans with clients (onboarding, communication)
- A334.2 — Establish and develop effective working relationships
Level 5 coverage
- CIMSPA P5 — Communication, client management and inter-professional working
- SST-X2 — Professional relationships
Assessment
This module is assessed by a business and marketing portfolio, marked against University-style criteria on the MTE Thinkific Portal.
Business & Marketing Portfolio
| Format | Portfolio uploaded to the MTE Thinkific Portal |
| What it covers | Your service offer, positioning, marketing assets and a growth / retention plan for a therapy practice |
| Length | See the remit |
| Submission window | See the portal |
Grading
Assessed work is marked against University-style criteria — 1st-class, 2:1, 2:2 and 3rd (or, where noted, pass/fail against a published threshold). Markschemes set out exactly what each band looks like and are available on the MTE Thinkific Portal. Learners are expected to self-check their work against the descriptors before submission.
Plagiarism & late submission
All assessments must be the learner's own work and, where written, fully Harvard-referenced using Cite This For Me or equivalent. Failure to reference, or copying from another source, will result in a fail for that piece of work and the MTE plagiarism policy (see the course handbook) will apply. Late submissions are capped at a 3rd-class mark.
Guided learning hours (40 hours)
This module is delivered fully online. The 40 guided learning hours combine recorded lessons, applied work building your own practice assets, and reflective practice.
| Activity category | Hours | What is included |
|---|---|---|
| Recorded lessons & key readings | 14 | Work through the chapter lessons, videos and set readings on the MTE Thinkific Portal |
| Quizzes & self-assessment | 4 | Complete the end-of-chapter / module quizzes with instant feedback |
| Assignment preparation & writing | 16 | Research, draft and reference the assessed written work |
| Reflective practice & portfolio entry | 6 | Apply the module to your own practice in the 200-hour reflective log |
| TOTAL | 40 |
A week-by-week study plan is available as a separate download in the Guided Learning Hours folder of the MTE Thinkific Portal.
Resources & support
- All module materials (handouts, PowerPoints, lecturer videos and worksheets) are hosted on the MTE Thinkific Portal under Phase 3, Module 17.
- Markschemes are published alongside each assessment in the portal.
- Lecturer contact is shown in the At-a-glance panel above; learners are encouraged to reach out with questions during the submission window.
- Reasonable adjustments for learners with disabilities or specific learning differences are available — please contact the lecturer or the course administrator before submission.
Next steps
Considering enrolling? Visit mte.academy or email mike.grice@MTE.Education to discuss the next intake, payment options and entry requirements.
Already enrolled? Log in to the MTE Thinkific Portal and open Phase 3, Module 17 to access the teaching materials, worksheets, markscheme and assessments. Your reflective clinical log should be updated at least weekly.
© Movement Therapy Education · Module 17 · Module Information Sheet · v2026
